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Our Journey

Four Generations & Counting

Family Tree

Who We Are

Houston This Is It Soul Food Family Tree

Please note that this family tree does not show every member of the family. This rather shows every member directly involved in the restaurant.

Each of Ruby's children have children and grandchildren of their own.

This Is It Soul Food

Description below reads left to right.

Craig Joseph | Founder & CEO "All that I know about life and how to operate a business, I learned from my grandparents to treat all people with dignity and respect in all situations regardless of how they may treat you."

Christopher Joseph, Sr. | General Manager - "When I first started, I saw this as just a job. Now I know that it is my livelihood. Now I realize that I have a family (to support), so This Is It is what I am thankful for."

Jessica Wesley | Communications Manager "There have been plenty of times that I wanted to say forget it, but I can remember when Brother Draper from my parents' church taught a lesson on legacy and generational wealth. Hearing that lesson, I interpreted wealth as more than monetary value. We are so blessed to be a part of such a 'historically wealthy' family."

Thaddeus Wesley | Executive Chef & General Manager "No family is perfect by any means. The strides I have seen us make from the family to the working relationship are a testament to who we are. It might get tough, but we stick together and get it done."


Houston This Is It Soul Food began its legacy in 1959 and is still flourishing and standing strong as the fourth generation works diligently to accept ownership. Craig Joseph inherited the family restaurant from his grandparents with the understanding that the road to success is not easy or straight, but as long as he has determination, perseverance, faith, and Jesus, he will be successful. Frank Jones, the founder of This Is It, inspired Craig and made sure that he followed these principles: always maintain public acceptance: don’t forget your roots: always protect your wealth and share it with family and friends.

As Joseph grooms the fourth generation to assume ownership, he has not only instilled Jones’ principles but has added one of his own. When Jones, or “Tap” as many called him, was nearing his homegoing, he spoke with each one of the vendors and asked them to promise him that they would take care of his boy, Craig. To this day, they are all still standing by that promise, and Joseph has no shame in saying that he would not be where he is today without those relationships. As he is teaching the ins and outs of owning a restaurant business to Christopher, one of his sons, Jessica, his daughter, and Thaddeus, his son-in-law, he preaches to them every day that they will only have continuous success if they nourish and respect their relationships with one another and anyone who has genuinely worked with them or he for the overall success of This Is It.

Believe it or not, within just the last three years, Christopher, Jessica, and Thaddeus have each seen the beauty and the beast behind maintaining and ending relationships. They are gaining greater respect for their father’s words of advice day by day. Joseph does not tell them “I told you so”, but he simply sits in his spot, gives them the look with a nod, and they know a lesson is to be learned at that moment. While respecting the integrity of the food, they do intend to expand the business. Since renovations are complete, their focus this year is to utilize their large private rooms for business meetings, community gatherings, and catering. With 61 years of business lifting them up, the fourth generation is confident that they will continue the family legacy for many more years to come.

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